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<p>AI might be revolutionizing business, but that doesn’t mean your customers are as in love with it as you are. In this episode of Brand2Brand, Tom and Veronica explore how brands across industries are approaching AI—and how those choices shape audience trust, brand image, and long-term loyalty.</p>

<p>From FinTech leaders like Intuit and their confident embrace of the technology, to lifestyle brands like Aerie openly rejecting the technology in their ads, we’re breaking down why success isn’t about if you use AI, but how you use it.</p>

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<h5 class="wp-block-heading">Reference Links</h5>

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<li><a href="https://www.wired.com/story/generative-ai-backlash/"><a href="https://www.wired.com/story/generative-ai-backlash/">Wired | The AI Backlash Keeps Growing Stronger</a></a></li>

<li><a href="https://news.mit.edu/2025/explained-generative-ai-environmental-impact-0117">MIT | Explained: Generative AI's Environmental Impact</a></li>

<li><a href="https://www.intuit.com/blog/life-at-intuit/intuit-appoints-thomas-ranese-as-cmo/">Intuit | Intuit Appoints Thomas Ranese as CMO</a></li>

<li><a href="https://www.adweek.com/brand-marketing/the-ai-playbook-helping-intuits-cmo-revolutionize-its-marketing/">AdWeek | The AI Playbook Helping Intuit's CMO Revolutionize its Marketing</a></li>

<li><a href="https://www.adweek.com/brand-marketing/aerie-rejects-ai-in-ads-vowing-to-stay-100-real/">AdWeek | Aerie Rejects AI in Ads, Vowing to Stay '100% Real' </a></li>

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In a village of La Mancha, the name of which I have no desire to call to mind, there lived not long since one of those gentlemen that keep a lance in the lance-rack, an old buckler, a lean hack, and a greyhound for coursing.

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<ul class="wp-block-list"><li><a href="https://www.wired.com/story/generative-ai-backlash/"><a href="https://www.wired.com/story/generative-ai-backlash/">Wired | The AI Backlash Keeps Growing Stronger</a></a></li><li><a href="https://news.mit.edu/2025/explained-generative-ai-environmental-impact-0117">MIT | Explained: Generative AI's Environmental Impact</a></li><li><a href="https://www.intuit.com/blog/life-at-intuit/intuit-appoints-thomas-ranese-as-cmo/">Intuit | Intuit Appoints Thomas Ranese as CMO</a></li><li><a href="https://www.adweek.com/brand-marketing/the-ai-playbook-helping-intuits-cmo-revolutionize-its-marketing/">AdWeek | The AI Playbook Helping Intuit's CMO Revolutionize its Marketing</a></li><li><a href="https://www.adweek.com/brand-marketing/aerie-rejects-ai-in-ads-vowing-to-stay-100-real/">AdWeek | Aerie Rejects AI in Ads, Vowing to Stay '100% Real' </a></li></ul>

Intuit vs Aerie: The New Rules of AI and Audience Loyalty