A not-so-serious marketing show, for serious marketers.
AI might be revolutionizing business, but that doesn’t mean your customers are as in love with it as you are. In this episode of Brand2Brand, Tom and Veronica explore how brands across industries are approaching AI—and how those choices shape audience trust, brand image, and long-term loyalty. From FinTech leaders like Intuit and their confident […]
Tom sits down with Ted Schlueter, CEO of The Grist and author of Branding for Buyout, for a Happy Hour conversation about how founders can prepare for mergers and acquisitions down the line by baking their exit strategy into the brand itself. From repositioning companies for acquisition to highlighting untapped potential, Ted has helped businesses […]
Attention spans may be shrinking, but the smartest brands are proving that long-form storytelling still wins. In this episode of Brand2Brand, Tom and Veronica explore how HomeGoods and BILT have created binge-worthy series that blur the line between advertising and entertainment. From building trust and brand loyalty to driving engagement and positive sentiment, we unpack […]
In this episode, it’s heat vs. heart as we look at American Eagle and Dove’s dramatically different approaches to marketing confidence. While AE leaned into—and is now doubling down on—risk with its viral “Great Jeans” campaign, Dove’s Real Beauty platform reinforces a decades-long commitment to honesty and self-acceptance. What does that mean for brand strategy […]
